Smarter Cars

The growth of the Connected Car is one of today’s key technology trends. Developments in on-board intelligence and broadband connectivity make it possible to create new kinds of services that go beyond traditional vehicle telematics.

However, the dynamics in the space are complex. Unsurprisingly, given the size of the opportunity at stake, a great number of potential providers are targeting a slice of the action, including the automotive OEMs themselves, mobile network operators and the major OS players such as Google, Apple and Microsoft. And, given the emergent status of the market for connected cars, many of the fundamental dynamics of the marketplace are still to play for.

There are real questions over consumer preferences for built-in vs bought-in connectivity, and for manufacturer-ecosystem applications resident on a ‘closed’ vehicle platform vs open platform solutions, or even over-the-top solutions from OS providers. Such preferences are also likely to change over time, and with the age of any given vehicle, and as consumer preferences change then so does the business case for any given application type.

Besides these automotive ‘platform wars’, the automotive sector is generating a continuous stream of innovative solutions, ranging from autonomous driving to new business models (including ‘servitisation’).

Machina Research’s Smarter Cars Research Stream focusses on the leading edge of next generation automotive technologies and the impact that they will have across the entire of the automotive and related industries.

Key forces influencing new technology adoption in the car market [Source: Machina Research 2014]

Key themes

The topics covered by this Research Stream include the following:

  • Operating systems – Including proprietary manufacturer platforms, third party OSes such as Android Auto and Apple CarPlay and options such as MirrorLink.
  • Future-proof connectivity – how can automotive OEMs plan a product strategy for connected cars in a rapidly-changing software and network environment
  • New business models – Shared car ownership schemes built on the use of new technology, including those from automotive OEMs, e.g. BMW’s DriveNow, and disruptive alternatives from the likes of Buzzcar, RelayRides, and Zipcar.
  • Communications Service Provider strategies for the connected car - CSPs are looking to the automotive sector as a major driver of revenue in IoT, so understanding their strategies for the market is critical.
  • Alternative vehicle-related applications – A diverse range of auto-related application developments, including crowd-sourced data such as Waze, and taxi alternatives such as Uber.
  • Autonomous driving and Advanced Drive Assistance Systems – The technical, commercial and regulatory issues related to self-driving cars, vehicle automation, and platooning.
  • Hacking, tracking and distracting - examining these three big hurdles the connected car needs to overcome.

Deliverables

During the course of twelve months, the anticipated deliverables for this Research Stream include the following:

  • Research Notes providing commentary on the key themes as identified above,
  • A Strategy Report on the subject of Smarter Cars.
  • Access to the existing library of previous publications.
  • Direct access to Machina Research’s team of industry analysts.

Lead Analyst

The lead analyst for this Research Stream is Jeremy Green.

Latest reports in this Research Stream

27 April 2017
Report type: Research Note
The India Smart Cities Mission was launched in June 2015 by the Indian central government’s Ministry of Urban Development. This Research Note examines the initiative, one of a number of interlocking central government programs aimed at improved quality of life, economic development and growth, and administrative reform for India’s burgeoning ...
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29 March 2017
Report type: Research Note
Up to this point, MNOs and OEMs have made several different attempts to build ecosystems around their connected car platforms to include service providers such as auto repair garages, insurers and motor clubs to varying degrees of success. This Research Note examines two different approaches to this problem from very ...
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16 March 2017
Report type: Research Note
The annual Mobile World Congress event in Barcelona is increasingly a bell-weather for the whole technology space, and has put a significant focus of the Internet of Things in recent years, albeit with a mobile skew. It represents an opportunity for our analysts to immerse themselves for a week with ...
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Smarter Cars reports

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