IoT Strategies

The Internet of Things is the single most important technology trend today. It is front-of-mind for many corporate management teams as well as the myriad of technology vendors that support and supply them. But, as usual, there’s a lot of hyperbole associated with this new and emerging concept. For instance, contemporary visions of the Internet of Things as a ‘connected future’ somewhat underestimate the complexity of that future. The Internet of Things will be comprised of a huge number of Subnets of Things (SoTs), all operating according to their own standards, protocols and data and semantic models.

Machina Research’s IoT Strategies Research Stream aims to strip away the hype to expose the true dynamics at play in this complex yet critical space, examining all the key issues associated with how sensor data is managed to build IoT applications and services.

Key themes

The topics covered by this Research Stream include the following:

  • Monetisation of data, emerging standards, data management, privacy, and application topographies.
  • IoT software platforms and best practice in the space
  • Issues of privacy and security in IoT
  • The role of data models within Subnets of Things and abstraction of data models to support Internet of Things applications.
  • The new IoT economy, examining how the growth of IoT will fundamentally change business models and economic relationships. 
  • Profiles of the most interesting new and emerging players in the IoT space.
  • Commentary on entities that are collectively pushing the edge of the envelope for this new and emerging concept of the IoT.
  • The impact on related entities ranging from database and corporate IT providers through to providers of co-location space.


During the course of twelve months, the anticipated deliverables for this Research Stream will include the following:

  • Research Notes providing commentary on the key themes as identified above.
  • Strategy Reports providing more in-depth commentary on major issues
  • Access to the existing library of previous publications.
  • Direct access to Machina Research’s team of industry analysts.

Lead Analyst

The lead analyst for this Research Stream is Jim Morrish.

Latest reports in this Research Stream

08 March 2018
Report type: Strategy Report
Technology product marketing leaders must be more disciplined in addressing their clients' IoT proof-of-concept implementations to efficiently convert market opportunity.
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27 February 2018
Report type: Strategy Report
Aerial drones are one of the hottest IoT applications right now, but at the same time, their use is also extensively regulated. This document analyzes how changes to key regulations impact the drone market and what opportunities they represent to technology product management leaders.
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23 February 2018
Report type: Strategy Report
The focus for IoT projects must shift from technology centricity to data centricity to realize compelling business value. Technology product marketing leaders must plan for ways to help customers improve decision making and deliver quicker paybacks with IoT data.
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IoT Strategies reports

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