Zubie’s OBD2 offering for connected cars is evolving towards an application platform

23 February 2015
Report type: Research Note
Author(s): Jeremy Green - Principal Analyst
Keywords: IoT, internet of things, internet, things, M2M, machine-to-machine, auto, automotive, car, vehicle, OBD, diagnostics, fleet, Zubie
Number of Pages: 5

The OBD2 port is a mature and well-defined interface able to support a wide range of connected car services via a self-install device. But building a business based on such devices poses engineering and commercial challenges, from data collection, through security, to application development and data management. There are a number of emerging players with distinct but overlapping strategies, though none can yet be said to have taken a commanding lead. This Research Note describes the approach taken by Zubie, an aggressive and potentially disruptive player aiming to enter the connected automobile space via the OBD2 port.

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