Use Push-Pull Strategies to Build Your Critical Developer Ecosystem

29 March 2017
Report type: Research Note
Author(s): Isabel Chapman
Keywords: M2M, machine-to-machine, IoT, Internet of Things, developers, ecosystems, alliances, partnerships, public sector, smart city, academia, platforms, network effects
Companies: Siemens, Schneider Electric, IBM, Google, AWS, Ericsson, Accenture, Intel
Number of Pages: 9

The complexity of IoT use cases, and the transformational nature of IoT across the enterprise, results in the need for various players to offer an end-to-end solution as none can do it on its own. This in turn has led to the creation of ecosystems. Although there is much research that has been done on vendor partnerships and standards bodies’ consortia, not as much focus has been paid to a key player, the developer. As producers contributing to the demand side of network effects, developers need further exploration. This Research Note looks at the developer ecosystem and what vendors and service providers are doing in order to attract them. The result is a push-pull dynamic whereby companies in many instances try to push partnerships through financial and curricula support for developers in academia, and in others where they pull a broader base of developers through actions such as hackathons and development friendly APIs. Corporate initiatives reveal the vendors’ methods to attract these important ecosystem actors.

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