Survey Analysis: Top Three IoT Benefits for B2B Product Marketing

06 November 2017
Report type: Strategy Report
Author(s): Matt Hatton
Keywords: IoT, Internet of Things, survey, user, behaviour, enterprise, China, Germany, India, Japan, UK, US, marketing, product, implementation, vendor selection, data, monetization
Number of Pages: 12

IoT adopters expect a wide range of benefits from adopting external IoT activities and will rely on third-party TSPs to achieve them. B2B technology product marketing leaders must deliver topmost benefits and tailored use cases of customer data monetization through a structured storytelling format.


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