Smartphones can be both complements and substitutes in the connected car market
The road map for connected car services has come to be dominated by a model based on an embedded computer in the car which interfaces automatically to some sub-systems in the car, with a user interface (UI) designed to present some information and service choices to the driver, and a few others aimed mainly at passengers. But smartphones are playing an increasingly disruptive role. Although they can provide a useful complement to embedded car platforms, they can also substitute for them, making the future connected car space more complex and interesting. This Research Note examines the role of smartphones in the delivery of connected car services and considers the implications for the stakeholders in those services.
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