Global eReader forecast and implications for MNO business models

29 September 2012
Report type: Research Note
Author(s): Michele Mackenzie - Associate Principal Analyst
Keywords: M2M, machine-to-machine, eReader, Kindle, Amazon, Koob
Number of Pages: 5

Adoption of e-reader devices has been uneven across developed markets. The US market has enjoyed significant growth in e-readers followed by the UK but they have had little impact in most European markets including France and Germany. Japan and South Korea, early adopters of new technologies, also lag other developed markets. This research paper explores the factors driving and inhibiting e-reader adoption in several markets.

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