PubNub provides real-time data streams for IoT

Companies that offer tools and software to enable others to make user-facing IoT products and services have usually positioned themselves as ‘platform’ providers. However, there is an emerging ‘layer provider’ role, in which the supplier presents itself as offering a well-defined component in the IoT software stack. One such company is PubNub, a data stream network. This Research Note examines the positioning and capabilities of PubNub as a provider of ‘layer’ services and considers the implications for other would-be providers of IoT services.