OEMs and MNOs both have key role in IoT ‘data monetisation’ in the automotive sector
One of the key perceived opportunities associated with IoT is in the monetisation of exhaust data from various applications. Specifically, this involves the trading of data to third parties via some sort of data hub. Most of the initial progress in this space has been made in smart cities, based on the sharing of public data sets for the common good. However, the expectation is that the future of data monetisation must involve commercial models for data trading.
This Research Note examines how the opportunity might be realized in the automotive sector, which is one of the key revenue-generating verticals. It also considers some of the ways in which it is already being realized, and the extent to which it represents a proof point for data monetisation in other verticals.
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