Move IoT Offerings From Tech-Centric to Data-Centric Approach, or Lose Market Relevance

23 February 2018
Report type: Strategy Report
Author(s): Emil Berthelsen
Keywords: IoT data and analytics, IoT
Number of Pages: 10

The focus for IoT projects must shift from technology centricity to data centricity to realize compelling business value. Technology product marketing leaders must plan for ways to help customers improve decision making and deliver quicker paybacks with IoT data.

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