Managing enterprise data based on a ‘first receiver’ publisher-subscriber model
The aim of many IoT-enabled vendors is to package their solutions to enterprises with additional services designed around connected products. The opportunities and benefits to be gained from this ‘servitisation’ approach are substantial. However, most of the associated business models are designed from a vendor perspective. This model establishes a trade-off between enterprises and vendors, whereby the enterprise allows a vendor to access and make use of data generated by their connected products in return for further value-added services that will benefit the enterprise. The enterprise thus becomes a passive, opt-in stakeholder.
This Research Note explores an interesting new approach to this relationship based on discussions between Machina Research and the CEO of Infobright, Don DeLoach. The ‘first receiver’ model presented here is based on developments in edge analytics, and hinges on enterprises managing and publishing data from connected products, making it available both to subscribing vendors and potentially to third-party service providers. The data is made available via a ‘first receiver’ data gateway, and is essentially managed by the enterprise.
Keywords: M2M, machine-to-machine, IoT, Internet of Things, first receiver, data management, connected products, fog computing, servitisation
Companies covered in this report: Infobright
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