Machina Research’s ‘DNA of M2M’ enables analysis of the M2M market from a niche-horizontal perspective
M2M applications are at the core of the M2M opportunity. Every connected device must have an associated application, and the development of those applications and the provision of supporting capabilities (such as, for example, billing) represent real commercial opportunities for a range of players. Whilst the industry has recognised that the M2M marketplace is highly verticalised and fragmented, few participants are yet taking the contrarian approach of seeking out opportunities for their particular horizontal capabilities and differentiating on the basis of those capabilities. This Research Note is intended to act as an introduction to the ‘DNA of M2M’ web functionality recently deployed by Machina Research, and which re-casts the M2M opportunity from a horizontal perspective.
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