Ma3route offers a crowdsourced alternative to hardware-based road traffic management systems

18 February 2016
Report type: Research Note
Author(s): Jeremy Green - Principal Analyst
Keywords: Smartphone, crowdsourcing, road traffic management
Companies: Ma3route, Safaricom, IBM
Number of Pages: 6

Traffic congestion is a constant challenge for cities in both developed and developing countries. One solution is to implement expensive sensor-based systems for traffic management. An alternative, and potentially more cost-effective, approach is to focus on crowd-sourced data.

This Research Note describes an emerging markets traffic information solution based on information crowd sourced from users’ social media posts. The Kenyan start-up Ma3route, which has developed the solution, plans to roll it out to other African and emerging market cities suffering from traffic congestion.

Keywords: Smartphone, crowdsourcing, road traffic management

Companies covered in this report: Ma3route, Safaricom, IBM

6 pages

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