IoT buttons: more than just an ordering system

08 March 2017
Report type: Research Note
Author(s): Isabel Chapman
Keywords: AWS, Amazon, Philips, Dixons Carphone, GE, Samsung, Brita, Sigfox, La Poste, The Button Corporation, Shortcut Labs
Companies: M2M, machine-to-machine, IoT, Internet of Things, buttons, retail,, platform, manufacturers, phygital, lifecycle management, US, UK, Germany, France, Austria, application, LPWA, connectivity
Number of Pages: 9

Amazon, the world’s largest online retailer, garnered much attention last year with the launch of its Dash Button, a USB-stick type device that would replenish a consumer good in a household with the press of its button. Opinion was divided between skepticism and applause for its convenience and marketing innovation. One year later, it has expanded beyond its US reach into Europe, and its subsidiary, AWS, is now offering an unbranded programmable version to developers and corporations.

This Research Note looks at the new ways vendors such as Amazon are interacting with customers and developers in the digital space through IoT. It discusses the effects of the Dash button on its suppliers, including the harvesting of richer data. The Dash Button has had ripple effects on verticals beyond retail, carrying into other applications. The ecosystem Amazon has created in its quest to be an application development platform as a service leader is also an interesting network effect. It also reviews approaches by other button vendors, and the connectivity strategies employed.

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