IoT and privacy: compliance, trade-offs and opportunities

04 November 2016
Report type: Strategy Report
Author(s): Isabel Chapman
Keywords: M2M, machine-to-machine, IoT, Internet of Things, regulations, privacy, big data, verticals, Privacy by Design, trusted third parties, TTP, verticals, US, EU, Canada, Germany, UK, data brokers
Companies: IBM, Uber, Google
Number of Pages: 37

This report uses prior work from Machina Research on the IoT landscape and regulatory profiles, and the recent Enterprise IoT Survey, as a springboard to shine a spotlight on a key IoT and big data issue of privacy. Privacy, as defined here, is the right of an individual to be ‘left alone’ but in the IoT and big data context, includes the right to choose and control the way personal data is accessed and managed by others. In this report we examine the reasons why privacy is an important issue in IoT, review relevant legislation across jurisdictions globally and assess the relative sensitivity of different sectors to privacy issues. Furthermore we look at the commercial issues raised by privacy, notably the issue of trading of data and bartering of privacy for other benefits, and the way that management of privacy might present an commercial opportunity for data brokers and trusted third parties (TTPs).

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