In-Vehicle Entertainment and Internet Access: Apple CarPlay and Android Auto changing the game
This Application Spotlight provides a qualitative and high level quantitative analysis of the IoT market related to Connected Car In-Vehicle Entertainment and Internet Access.
This includes the accessing of consumer-oriented infotainment applications such as music (e.g. Pandora’s streaming radio service), games and video and more broadly internet access such as in-car Wi-Fi. It includes car-specific infotainment devices that connect via smartphone tethering as well as the accessing of connectivity and services via the vehicle platform. With regard to WiFi connectivity, the report includes the hotspots themselves, either built-in as an embedded connection or as a brought-in aftermarket Wi-Fi hotspot, as well as OEM vehicle platform interfaces such as OnStar and “projection modes” such as Apple CarPlay, Android Auto and MirrorLink.
The report provides a definition, description, analysis of drivers and barriers, and high level forecasts for growth in connections, technology split and revenue opportunity.
Detailed country-by-country forecasts, including connections, technology splits, traffic and revenue for this (and all other) IoT application are available in our IoT Forecast Database.
Keywords: M2M, IoT, Internet of Things, vehicle platform, entertainment, infotainment, Internet, Wi-Fi hotspot, Apple CarPlay, Android Auto, MirrorLink, projection mode, LTE, connected car, MNO, 4G, OEM, remote provisioning, roaming, navigation, Drive Studio
Companies covered in this report: Apple, Google, Spotify, Pandora, Global Mobile Suppliers Association (GSA), Nissan, Audi, AT&T, Verizon, EE, Deutsche Telekom, GENIVI, Chrysler, Global M2M Association, GSMA, Harman, Toyota, Microsoft, MySpace, Car Connectivity Consortium
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