iBeacon opens new and attractive markets with close proximity technologies
Applications with location based services (LBS) remain a significant market opportunity area in M2M and the emerging Internet of Things. LBS technologies enable devices to identify their locations, and with this information, create opportunities to design innovative marketing, advertising and customer loyalty services. This is only the tip of the iceberg with the latest developments in location (close proximity) technologies. This Research Note examines how iBeacon from Apple, using Bluetooth Low Energy (BLE) Technology opens a richer, securer and more accurate LBS option, allowing the delivery of richer applications, and potentially enhancing the role of the smartphone in M2M / IoT infrastructures.
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