How to Identify and Address Disruptive Influences on Product Development

10 July 2018
Report type: Strategy Report
Author(s): Matt Hatton
Keywords: Product, management, disruption, regulation, technology
Number of Pages: 11

Product teams need to be aware of potential disruptions as they emerge. Technology product managers must implement a three-phase approach to identify and react to market disruption, comprising horizon scanning, impact assessment and a reaction framework.

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