Carmakers’ strategies for the connected car

15 September 2015
Report type: Strategy Report
Author(s): Jeremy Green - Principal Analyst
Keywords: IoT, internet of things, internet, things, M2M, machine-to-machine, car, connected, auto, Apple, Google, OEM, dealer, carmaker, BMW, Ford, Audi, Openbay, Droptag, Orange, Telefonica, DSRC, 5G, V2V, V2I, ADAS, Microsoft, QNX, Blackberry, Genivi, Tizen, OpenXC, infotainment, MirrorLink, CCC, connectivity, consortiuml CarPlay,
Number of Pages: 30

The automotive sector has long sought to generate additional revenue, reduce costs and introduce new business models through connecting cars. At the same time the developments associated with connected cars poses substantial challenges, related to product development, brand, new competitors (e.g. Apple and Google), competitive pressures from other auto OEMs, security, user acceptance and driver distraction.

The purpose of this report is to describe and analyze the strategies of the major automotive manufacturers in relation to the connected car.

The report focuses on the car makers’ perspective, though of course the interfaces with all of these other kinds of entity is part of that story. It considers the business context in which the car makers operate, their motivation for connecting the vehicles that they make, the technical and other constraints on their strategies, and their efforts and achievements to date.

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