Webinar - Successful monetization of the Internet of Things will bring a $1.3 trillion reward

11 November 2015

The growth of the Internet of Things is the defining technology trend of the next ten years, with billions of connected devices generating trillions of dollars of revenue. IoT covers a diverse range of enterprise and consumer use cases, each with their own characteristics and requirements. Each will also have its own requirements for monetization. Some will be simple, based on the transmission of data, but over time we expect the business models associated with IoT devices to be increasingly complex, encompassing the likes of multi-sided business models, data analytics, servitisation, and data exchange.

These changing business models bring with them more complex monetization requirements. Machina Research has looked at its global IoT forecasts through the prism of monetization and identified that a large and growing proportion of the revenue associated with IoT is related to more sophisticated monetization opportunities. Specifically, between 2014 and 2024, there is a total of US$1.3 trillion in IoT revenue that is available to companies that have sophisticated monetization capabilities. 

On the 1st December at 3.30pm GMT Machina Research will host a webinar in conjunction with Redknee to examine the growth of the IoT, the diverse associated use cases and monetization opportunities, and the 7 key capabilities required for successful monetization.

Join Matt Hatton, Founder & CEO of Machina Research, and Chris Newton-Smith, Chief Marketing Officer of Redknee as they discuss these challenges and the best solutions for companies interested in monetizing the IoT opportunity.


Chris Newton Smith             Matt Hatton


Register HERE



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