Machina Research's view on the Samsung acquisition of Harman and what it means for the connected car industry

Machina Research, the world’s leading provider of strategic market intelligence on the Internet of Things, has published a Research Note examining the Samsung acquisition of Harman and how this will affect connected car growth.

In November 2016 Samsung Electronics announced that it was buying automotive infotainment company Harman in a deal valued at USD8 billion. This Research Note examines how the acquisition improves Harman’s positioning in the market and speculates on Samsung’s connected car strategy moving forward.

With a long pedigree of integrating technology in the car, working with premium audio and infotainment brands for sixty years, Harman has turned their focus to connected services in the car over the past several years, making it an obvious choice for Samsung who’s wanted to break into the connected car market.

Author of the research note, Pierce Owen, comments: ‘The connected car is one of the most important segments of the IoT, and infotainment, navigation, telematics and security are some of the most important features of the connected car. Samsung/Harman has a chance to own this space, especially within the premium and mid-tier OEMs.’

The Research Note titled ‘Samsung buys Harman and will accelerate connected car growth’ is available for clients here

About Machina Research

Machina Research is the world’s leading provider of strategic advice on the newly emerging Internet of Things, M2M and Big Data markets. Our Advisory Service provides comprehensive support for any organisation interested in these opportunities. Our vertical market information and forecasts cover sectors such as Industry, Healthcare, Cars and Cities. Furthermore, we provide guidance on commercial and technical best practice supporting all stakeholders in the sector including users, manufacturers, service providers, investors and regulators. In addition to our syndicated Advisory Service research we also undertake a wide range of client-specific custom research projects ranging from White Papers through to full go-to-market strategies. Machina Research is staffed by the leading industry analysts in the sector.

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